February 14, 2018

Beefshi: Sushi without Raw Fish

Reuben-Roll_0.jpgMonday, February 12, the @MeatInstitute and @MyBeefCheckoff unveiled a new culinary concept called “Beefshi.”

Beefshi is a sushi alternative starring beef as the main ingredient rather than raw fish. The eight inventive rolls were developed by a Culinary Institute of America-trained chef, and are a perfect sushi substitute for those who don’t care for traditional sushi, who want to avoid fish allergens, or who are adventurous eaters.

Here are a few of our favorites:

New York Deli Roll—Corned beef takes the place of nori on the outside of the roll. Slivers of fresh horseradish and Swiss cheese are rolled into the middle. Roll the exterior in a few caraway seeds. New-York-Deli-Futo-Maki.jpg

The Reuben Roll—Warm pastrami, sauerkraut and thinly sliced Swiss cheese rolled into sushi rice and served with Russian dressing.

For the full list of Beefshi rolls, how-to videos, and recipes, visit Beefshi.com